Jessica launches “Woman” by Ralph Lauren in London

On September 14 (sorry for the lack of updates), Jessica Chastain hosted the launch of Ralph Lauren‘s Woman at the Dragon Room, Isabel’s, Mayfair.

Jessica, who is the brand’s global ambassador, looked every inch the Hollywood star in a midnight blue Ralph Lauren Collection sequined blazer, which she teamed with a matching coloured pair of trousers.

She talked up the fragrance, saying she was swayed to sign on as an ambassador by the brand’s commitment to launching the #LeadLikeAWoman initiative. Designed to promote discussion about closing the leadership gap between women and men, the social media campaign launched in May with a series of short films featuring all-female casts and crews, and a call for women to share their positive experiences with female role models.

Chastain said a fragrance that is all about empowering women seems right for the times. “About a year or so ago, when things started happening, I said, ‘It’s done, things will never be the same.’ Women have really rallied up, we’re just not taking it any more.

The scent itself, a mix of white floral and sandalwood, suggests something delicate and strong as well, she points out. “There used to be this fairy tale image of meadows, flowers and princesses. I love how strong the image is, that it’s black-and-white, that I’m in a suit but it’s feminine. The whole message of the campaign is that the idea of femininity is evolving.

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  Appearances & Public Events > 2018 > Sep 14 │European Launch Of WOMAN By Ralph Lauren